SEO, what it is and why businesses need it

What is SEO?

Simply put, SEO, or Search Engine Optimization is a way to increase the quantity and quality of traffic to your website via organic results from online search engines.

Both technical and creative elements are incorporated in SEO work, as a way to drive traffic to your website and ensure you are visible to your target audience in an extremely saturated market:

Content Quality – Not only should content on your website use keywords that are relevant to your audience, it should also be totally original and user friendly.

Internal Links – A tactic used to push traffic around your site, lowering your bounce rate and consequentially improving your relationship with search engines.

Clean Website – A clear, concise, easily navigated website with relevant content is an SEO essential and can make a real difference to your organic search traffic.

Meta Descriptions and Tags – These very simple practices are designed to succinctly explain what your website and its content is about.

Domain Names – Selecting the appropriate domain name for your website is also an essential for Search Engine Optimization. Choosing a domain with too many hyphens or an irrelevant title will leave you a lot of work to do before search engines notice your website.

Community Engagement – Interacting with your users, either by way of a comments section or a contact page will not only ensure returning users but will also demonstrate to search engines that you are a consistently active website.

Headlines – Finding the perfect balance between a succinct title that is descriptive enough to reach your target audience is a tough ask but can be mightily rewarding for SEO purposes.

Reading Guidelines – Google and Yahoo!, the two most frequently used search engines on the web have best practices guidelines that will help you to specify and prioritize the elements needed for a superior search ranking.

Why Do Websites Need SEO?

While social media, print and online advertising are all satisfactory marketing tools to generate visits to your site, the primary method of internet browsing for users is through search engines, whatever your sites content may be. Research has shown that investing in SEO has unrivalled return in publicity, exposure and most importantly, revenue.

Search engines provide targeted traffic to your site; they direct consumers to your product. If your website’s SEO is not up to par with competitors, you will be lost amongst the everlasting pages of search engine results.

Nearly 100% of established online websites will have an SEO specialist or consultant that are constantly updating site content and exploring new ways to ensure full search engine optimization. A specialist employee of this type is now essential to most companies who wish to establish themselves in the market. Without a constant focus on SEO, competition will have the edge on your audience base.

Considering the way search engines are developing, it is unlikely that SEO will cease to be effective in the foreseeable future. Even the growing market of video based content requires SEO to gain enough exposure. That is why it must be a priority for any website that has yet to discover the wonders of Search Engine Optimization to explore its benefits immediately.


How to find the best SEO consultant?

With the online market expanding at an unrivalled rate and competition for placing in search engines at an all-time high, it is vital that your company’s website has an online presence – SEO really is more important than ever.

Millions of people use search engines every day, looking for answers to their questions or solutions to their problems. In terms of customer exposure, getting yourself ranked among the top results in a search engine could be the difference between success and failure.

If SEO is nothing more than technological jargon to you, then finding someone to help with this side of the business can be crucial.

Here are some essential tips on finding the best SEO consultant to ensure that you beat the competition and reach your intended audience.

1.     What Matters to You?

Whether it be a content genius, a technical whizz, or someone who is experienced with social media, it is vital that you work out what kind of SEO consultant you want.

While many prospective consultants will have experience in all of the aforementioned criteria, these can often be expensive choices. For example, if you know that your content is generally sound but your social media presence is below par, look for someone who has experience in the latter.

These early choices could determine the quality of consultancy you receive.

2.     Search Your Own Network

Finding an SEO consultant with experience in your industry field can be a real coup. They will be familiar with competitors and will have prior knowledge of what it takes to impact your search engine rankings.

Make use of your social media networks like LinkedIn and Twitter to find your ideal consultant; perhaps that connection with a long-lost former colleague will have been worthwhile.

3.     Use Online Marketing Communities

If you fail to find someone appropriate within your network, try heading to a major marketing community online. These forums will help with recommendations of legitimate, trustworthy SEO consultants, while also offering advice on pricing, technical questions and more.

4.     Individual or Company?

There are positives and negatives to working with an individual, freelance SEO consultant. The same can be said for working with a consultancy firm.

An individual will likely be much cheaper to hire and more flexible, both in terms of working hours and your direct input. However, working with a consultancy firm will likely offer a more comprehensive improvement to your SEO, as they will likely have technical, content and social media experts working together.

The decision on who to choose entirely depends on your circumstance. However, if finance is the priority, an independent consultant may be a more prudent choice.

5.     Ask Questions

Even if you are SEO illiterate, you must ensure that the consultant you hire knows exactly what you expect from them. Ask them for a detailed strategic process about how they plan to improve your SEO, ensure that they are providing daily feedback of their work and quiz them on their past clients.

Some consultants will claim that they are able to get you to the “very top” of Google or Yahoo! This could either be unappealing arrogance or a serious red flag. Consultants have been known to use “Black Hat” tactics. This underhand way of SEO works in the short term but will usually be discovered by the search engines and your website would subsequently be de-indexed or removed.

Consultants who are honest and explain that optimization will not produce results immediately are far more trustworthy and are likely to be abiding by standard SEO practices.

If you’re looking for an SEO consultant then please feel free to contact us to have a quick chat about your project – 01242 898401

Why is SEO important to a marketing strategy?

The domination of today’s online consumer market means that SEO has become an essential part of any business with an online presence.

SEO, or Search Engine Optimization is a way to increase the amount and worth of traffic to your website via organic results from online search engines.

Both technical and creative elements are integrated in SEO work, as a way to drive traffic to your website and ensure you are visible to your target audience in an exceedingly saturated market.

SEO is a vital part of the marketing tactic of any online business. Firstly, it is more than likely that your competitors will have a clear SEO strategy. To ensure that you are competing at the very top, keep site content relevant and update as often as possible. Search engines are constantly reviewing your website to ensure that you are remaining active and you are likely to drop off the radar if you fail to adhere to this.

Plan your content and ensure that you are pleasing your target audience. Instead of just reeling out old news stories that you have re-written, create some fresh, exciting, unique content that will help you climb up the search engine rankings.

Optimizing your website for search engines is an absolute essential for any legitimate business wanting to increase their organic traffic. Do you research and find out how people are searching for sites like yours. For example, if you are a company selling second hand car parts, think about what key words people would type into a search engine to get to your site. These keywords should be integrated into your sites content to ensure that the line between you and your customer is as straight as possible.

Perhaps the most important part of ensuring that Search Engine Optimization is a key part of your marketing strategy is the credibility that it will bring to your business, not only from industry peers, but customers as well.

A website user is far more likely to trust a website that appears in the first 2 pages of a search engine, than a site that isn’t even ranked. A high ranking site will attract a very high number of your target audience but it will also interest people who are perhaps not your core customer base. The one-off visitors will be motivated to use your website if it is at the top a search engine ranking. They will have very little interest in scrolling through page after page of website if they are not interested in the industry in question.

The best way to measure the success of your websites SEO, other than customer analytics is to type your primary keywords into a search engine, look at the top listed website and, if it isn’t you, discover what they have been doing that puts them on top of the tree. Is the layout of their website clear? Is their content original and targeted? What keywords are they using? Finding the answers to these questions and adapting your website to ensure that you are optimized in a similar way should help you eventually rise up the rankings.

If you’re looking for a comprehensive SEO Agency then speak to us today!

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