Today, most people use the internet when searching for a product or service, and the majority (91%) of people who use a search engine use Google. Being able to increase your sales is directly related to customers being able to find you easily online. As part of our SEO service, we will research your market to find keywords/phrases that customers use regularly, improve your search rankings on Google and, in turn, increase relevant traffic to your site.
Creating a website, or developing a social media presence, is only the start. In order for your digital content to produce results, you need to be visible and people need to engage with your brand. This is why high quality SEO is so important. It’s the art of understanding how your business can optimise its online presence, engage with its customers and attract high rankings in organic search results.
In order to gain this understanding, we need to learn about your brand.
- What are your aims?
- What is your current marketing strategy?
- What does your online digital presence consist of?
- What is your customer demographic?
Improve brand awareness, build your audience and increase customer retention rates with informed content marketing. It’s not just about what you have to say; it’s about how you say it, and whether you say the right thing to the right people.
The team at Fibre does your research for you. We get all of the data you need by:
- Listening to what people are saying about you online
- Listening to what people are saying about your competitors online
- Researching keywords and phrases
- Conducting customer research
- Using the latest analytics
It’s impossible to know if there are any issues with your website unless you carry out a technical audit. This is where the experienced technical SEO professionals at Fibre can help. We will identify any issues that are limiting the user experience of your site, or presenting obstacles when search engines crawl your pages.
During the audit, we identify issues such as:
- Duplication of content
- Broken links
- Crawl errors
- Error pages
Whether online or offline, PR is all about improving the reputation of your brand. We help you to improve your online reputation by building your relationships with influencers. This expands your customer base and increases the amount of high quality backlinks that you earn. These backlinks improve the way you are viewed by search engines, helping to improve your ranking in organic search results. We do this through:
- Earning links
- Use of social media
- Understanding big content
- Comprehensive analytics
You may think that you can just swap your content over from one website to another, then carry on just as you have been. It’s not that simple. You don’t want to lose any of your visibility and traffic in the process. Having a thorough website migration plan in place is the only way you can make sure that you protect your current situation.
We can help you by:
- Creating a migration plan
- Creating redirect maps
- Testing the results
The visibility of your brand is important not only to users when making a decision to use you or a competitor, but also to Google.
Brand reputation ultimately describes the way in which your organisation is perceived on the Internet and how safe a web user feels when using your website. Therefore, you need to work to satisfy the trustworthiness aspect of E-A-T (Expertise, Authoritativeness, Trustworthiness), the way Google rates the quality of a business. Ultimately, Google trusts your customers more than it trusts your organisation by default.
Find out how we can improve your brand reputation online.