Good content is not just about it being well written. The copy for a web page, blog or article may be expertly crafted, but if it’s not written with the audience in mind, then it’s unlikely to be effective.
You need to know about your customers; what are their aspirations, what do they want from you, and what is their online journey? Once you have this information, you can build a content marketing strategy that is focused on your audience; the customers you want to attract and retain.
Here at Fibre, we do your research for you. We get all of the data you need by:
- Listening to what people are saying about you online
- Listening to what people are saying about your competitors online
- Researching keywords and phrases
- Conducting customer research
- Using the latest analytics
Presenting you with the results of our research is only the start of what we do. Using this data, we develop a content marketing strategy specifically designed to meet your business needs, while engaging the appropriate customer demographic.
This means that all of your content reflects your brand, but is also tailored to the interests of your customers. Creating this type of content improves customer engagement, and as people engage with your content, they share it and discuss it online. This increases the number of people who engage with your brand and expands your customer base.
Fibre has built strong relationships with influencers in the digital world. We will bring the power of these influencers to your content marketing strategy. Bloggers are hugely influential, as they can attract an audience to your brand by collaborating with you. The benefits you can get from these collaborations include;
- Improving the reputation of your brand
- Increasing awareness of your brand
- Increasing your customer base
- Generating high quality leads
- Improving your organic search engine rankings
By working with us, you get access to an array of bloggers who create content in a range of different areas. We don’t need to go looking for bloggers to collaborate with you, as we have already built these relationships.
Informed content marketing and online collaborations should form part of an integrated digital marketing strategy. We work with businesses across all industry sectors to ensure that all of their digital marketing efforts are integrated. Doing this brings enhanced results for your business, and optimises the ROI for your marketing campaigns.
Digital marketing strategies are varied and there is no one-size-fits-all approach, but we will help with all vital aspects of your strategy.
Whether online or offline, PR is all about improving the reputation of your brand. We help enhance your online reputation by building your relationships with influencers, which expands your customer base and increases the amount of high quality backlinks that you earn. These backlinks improve the way you are viewed by search engines, helping to boost your ranking in organic search results.
Earning links is essential if you want to improve your position in search results. Not every link is beneficial, though. Fibre helps clients to get rid of poor quality and manufactured links and replace them with genuine, high quality links that can generate new leads.
Understanding Big Content
Big content is one of those buzz phrases that has accompanied big data into today’s marketing language. It relates to content that is longer term, larger in scale and more resource intensive. It could be that you are thinking of hosting a series of webinars, producing ebooks or creating a series of instructional videos. We will help you to understand where big data projects fit within your integrated digital marketing strategy.
Analytics have to form part of any digital marketing strategy. If you don’t measure your efforts and results, you have no way of gauging your success and the cost effectiveness of your marketing investment. We provide you with an analysis of integrated analytics that is in an understandable and actionable format.